Selling Your Home in the Off-Season | How You Can Make Fall or Winter Work For You


Spring and summer bustle in every respect, and it can seem like the perfect time to sell your home. Yet putting your house on the market in the fall or winter, the so-called off-season, could be to your advantage. If you are worried about this time of year spooking potential buyers, don't worry. Here's what you can do.

Off-Season Selling

There is a common misconception that selling your home in the off-season means lower prices. That doesn't have to be the case. With fewer homes likely to be on the market, buyers' attention may be focused on your property. While there may not be as many people looking for a new home as in the warmer months of the year, the ones that are may be sufficiently motivated, so you can keep asking prices in your favor. Familiarize yourself with home prices and trends in your area. This last month, homes have been selling in Nutley, NJ, for $395K on average. Those are still very decent prices, and they demonstrate that you can make a profit no matter the time of year.

Maintain The Landscape

Fall and winter bring with them a magical ambiance. Beautiful colors, fallen leaves, and snow in some areas add allure to any region. However, that may undermine curb appeal. This is a time to bring out the shovel or leaf blower, and not only for your driveway. Keeping your landscape maintained shows you are still invested in the property, and helps viewers during showings see your home in its best light. Add to your home's curb appeal by decorating your yard with fall-friendly plants, such as mums and kale. You could even add some autumnal décor, like wreaths and garlands, as charming touches.

Freshen Things Up

Selling is the opportune time to update fixtures and furnishings. Go through your home and identify anything in need of replacement or repair. Do you have tattered carpets, scuffed flooring, or walls in need of a fresh coat of paint? Spruce up anything that needs attention, and deep clean your rooms so that everything is sparkling for when showings pop up. Remember, prospective buyers will be going through every part of your home and will be on the lookout for flaws. Cooler temperatures will mean greater use of electricity and heating, so also make sure that everything is in working condition. A broken boiler could easily be a deal breaker once a buyer learns about it.

Make Use Of Lighting

These seasons do not just bring with them colder temperatures. The nights draw in earlier, but that can be to your advantage. By getting creative with lighting, you can brighten up the darker months and add more dazzle to your home. There are various types to choose from, including wall and pendant lighting. These can be relaxing ways to introduce extra warmth to your home. As an added touch, you could use lamps outside to illuminate walkways and add pretty borders to your landscape to give your home an evocative quality.

Create An Inviting Environment

Atmosphere can be an influential way to shape the perception of prospective buyers and help stage a property for showings. You want buyers to feel welcome and be able to project their own vision onto your home. Set scenes that will capture attention. This could be a lit fireplace, or pops of color with decorative pillows and blankets. Adding scents may also help nurture a calming, seasonal ambiance. Fragrant candles or even baked cookies can bring life into a home without undermining the neutrality of an open house.

With a concerted strategy in place, you can make any time of year work for you. Know what the trends are in your immediate area, and keep your home looking immaculate and inviting. Whether you sell in fall or winter, your selling price does not have to suffer. Your goals can be realized now.


Suzie Wilson is an interior designer with more than 20 years experience. What started as a hobby (and often, a favor to friends) turned into a passion for creating soothing spaces in homes of every size and style. While her goal always includes making homes look beautiful, her true focus is on fashioning them into serene, stress-free environments that inspire tranquility in all who enter. The Ultimate Guide to Prepping Your Home for an Open House is filled with tips, tricks and other advice based on Suzie’s years of experience in interior home design that will set you up for success.

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